Archives for February 2019

There are several design principles that can easily be applied to our group’s company, Olay, within the beauty and personal care industry. The most identifiable one is the largely single use plastic containers and bottles that many products come in. Instead of placing products within these unsustainable packages, there should be reusable packaging. This packaging […]

I definitely support the idea of writing a book solely on Consumer Wisdom because after doing a little online browsing, I could not find any book only on this topic and that targeted Generation Z and Millennials. I think a book like this, if marketed for this distinct age group, would be a hit because […]

The “wise consumer” label cannot be applied to any old consumer of goods and service, but a person who puts true care and time into his or her purchasing decisions. Therefore, the “wise consumer” is going to purchase good and services that are meaningful in the present along with the future, and this involves the […]

I thoroughly enjoyed being exposed to eight primary approaches to sustainability by companies. It was difficult to choose which framework I thought was the “best” because even though there were many to choose from, it was clear that none of them are perfect. However, I did notice that almost all the trends except “Social Return […]

After my own Brief Case research and presentation along with seeing other groups present, I was struck by how much these companies aligned with the Business Case for sustainability, saving money and reducing waste, yet certain products were marketed more for their low costs, with sustainability being an extra plus. For instance, Imperfect Produce both […]