It is ironic that the class that ended up being my favorite of the semester was the one that I registered for on a whim. This whim was supported by my interest in environmentalism after taking Intro to ENSP and being intrigued by its ties to business. I had never taken a business class before, […]

The final step of the design thinking process was one of my favorite parts because we finally had a prototype that we were excited about, but we were not married to all aspects of it yet. I think what made this process so successful and enjoyable was keeping a general open mind throughout. As a […]

To be honest, this was my least favorite part of the design thinking process because I am more of a conceptual, idea generating person over the hands on creation of an actual physical product person. However, I still enjoyed the process, especially over the Tribe Innovation prototyping workshop. The workshop was extremely well-run, but I […]

During the ideation phase of the create step, I recognized that creativity as well as building off others’ previous ideas was the most valuable takeaway from this phase. I would like to reflect on this week’s work in terms of highs and lows during the process. HIGHS Again, I was extremely proud of our group […]

As a complete newcomer to the process of “design thinking,” I was surprised at how nuanced yet helpful each of the steps of defining were.   Overall, I enjoyed this process and the formulaic steps associated with isolating problems to solve based on the company’s current state. Now I will break down my reactions to […]

There are several design principles that can easily be applied to our group’s company, Olay, within the beauty and personal care industry. The most identifiable one is the largely single use plastic containers and bottles that many products come in. Instead of placing products within these unsustainable packages, there should be reusable packaging. This packaging […]

I definitely support the idea of writing a book solely on Consumer Wisdom because after doing a little online browsing, I could not find any book only on this topic and that targeted Generation Z and Millennials. I think a book like this, if marketed for this distinct age group, would be a hit because […]

The “wise consumer” label cannot be applied to any old consumer of goods and service, but a person who puts true care and time into his or her purchasing decisions. Therefore, the “wise consumer” is going to purchase good and services that are meaningful in the present along with the future, and this involves the […]

I thoroughly enjoyed being exposed to eight primary approaches to sustainability by companies. It was difficult to choose which framework I thought was the “best” because even though there were many to choose from, it was clear that none of them are perfect. However, I did notice that almost all the trends except “Social Return […]

After my own Brief Case research and presentation along with seeing other groups present, I was struck by how much these companies aligned with the Business Case for sustainability, saving money and reducing waste, yet certain products were marketed more for their low costs, with sustainability being an extra plus. For instance, Imperfect Produce both […]